A South India event website for Bigday’s “We Do Big” celebrations with clear services and curated event stories.
BigDay Events
[ role ]
UX strategy, interface design, development
[ Timeframe ]
1 Month
[ Platform ]
WordPress
[ Industry ]
Wedding & event management
Project Snapshot
Bigday Events is a leading wedding and event management company in Thrissur, Kerala, known for delivering large‑scale, visually striking celebrations. They needed a new WordPress website that looked as premium as their decor, clearly explained their services, and showcased their portfolio to convert more high‑value enquiries. Over a one‑month timeline, I led UX strategy, UI design, and custom development to create a visually immersive site aligned with “event planners in Kerala” and “wedding planning in Thrissur” search intent.
Core Challenge & Goals
The main challenge was to design a new Shopify jewellery store that immediately feels premium and trustworthy, while handling a wide and growing catalogue across men’s, women’s, bridal, and rental collections without overwhelming first‑time visitors.
Key objectives:
- Make the first impression immediately communicate “premium wedding and event planners in Kerala”..
- Present services in a clear structure: planning, decor, catering, entertainment, complete coordination.
- Showcase portfolio work in a structured way so visitors can quickly assess style and quality.
- Create simple, obvious paths to explore services and contact the team.
- Build an SEO‑friendly foundation around local keywords like “event planners in Kerala” and “Thrissur wedding planner”.
[ guiding priciple ]
Design the site like a guided tour through their best events—visually bold, but always anchored in clarity about what Bigday actually does.
Insight & Opportunity
I audited competing event management websites in Kerala and nearby regions, and reviewed Bigday’s social content and pattern to understand how prospects currently saw them.
Event‑first browsing
- Hero and top sections use large‑format imagery to convey scale and atmosphere quickly.
- Visual sections are arranged to feel like scrolling through highlights of different events and decor styles.
Trust through visual proof
- Portfolio‑style sections showcase real work—stages, decor, lighting, and setups—rather than only generic banners.
- Short, specific captions make it clear what kind of events they handle (weddings, receptions, corporate, social).
Balancing spectacle and clarity
- Content is grouped around what visitors are trying to decide: “What do they offer?”, “What have they done?”, “How do I contact them?
- Visual motion (parallax and fade‑ups) is used sparingly to enhance sections rather than distract.
Balancing show and substance
Too many visuals feel like a mood board; too much text feels generic. The design balances impact with clarity on Bigday’s services.
Strategy & Approach
The overall strategy was to build the homepage as a structured funnel: strong visual introduction, concise “what we offer”, service tiles, curated event highlights, and frequent opportunities to enquire. Instead of long case‑study style writing, the site uses short paragraphs and images to quickly answer core questions.
Simple navigation for broad services
Bigday covers planning, decor, catering, and entertainment, so services needed a simple, structured entry point. The navigation centres “Services” and a concise “What we offer” block, while service tiles use one headline, one sentence, and one visual to show that Bigday is a full planning partner—not just a decorator.
Highlighting full‑service planning
Many local planners focus on decor photos but don’t clearly explain how they manage the full event. Bigday wanted to be seen as the team that “handles everything”, so the copy is oriented around end‑to‑end management—venue, decor, catering, entertainment, guest experience—using plain language that helps visitors quickly see how their needs map to Bigday’s services.
Premium yet fast experience
Event planning is emotional and high‑stakes, but visitors don’t have patience for heavy, slow websites. Layouts are kept clean and modular with clear hierarchy and spacing to maintain a premium feel, while lightweight animations and parallax add depth without hurting performance; CTAs like “Check our services” and contact prompts appear across key sections to reduce friction when visitors are ready to enquire.
Outcome
The new site elevates Bigday’s online presence to match their offline reputation as a top wedding and event planner in Kerala. It feels more like a curated gallery of events with a clear service story than a standard vendor listing.
the experience is designed to:
- Create a strong first impression using real event visuals and premium typography.
- Clarify Bigday’s role as full‑service planners rather than just decorators or caterers.
- Help visitors quickly understand what is included and who the services are for.
- Make it easy to move from inspiration (scrolling visuals) to action (enquiries).
- Support future SEO growth around local wedding and event planning keywords.
key learnings
This project confirmed that event management websites work best when visuals are treated as structured evidence rather than decoration alone. Curated photography combined with short, clear copy builds trust faster than either element on its own, while local SEO intent can be layered into titles, meta descriptions, and headings without diluting the high‑end feel. Light, meaningful animations further help convey scale and atmosphere when they are directly tied to section content instead of being added for effect.